How to create a winning Christmas campaign
'Tis the season to be jolly, and for businesses, 'tis also the time to launch a stellar Christmas campaign! As the festive spirit fills the air, consumers are actively seeking p...
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What is Ad Retargeting?
In the fast-paced landscape of digital marketing, staying ahead requires a strategic approach that goes beyond the initial engagement. Enter ad retargeting, a powerful tool that...
20231205
Blog SEO: What makes good content?
When it comes to optimising your blog for search engines, a robust SEO strategy is crucial. It's not just about creating compelling content; it's about ensuring that your target...
Amanda Azzopardi: Behind The Scenes
At K2L, we recognise the power of storytelling. Visual stories, in particular, can resonate deeply, evoking emotions and building connections. Our collaboration with Amanda Azzo...
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Salford Red Devils: Behind The Scenes
Salford Red Devils, a name that resonates with history, passion, and the heartbeat of the local community. When the idea of the 'Reds Rise Together' campaign was born, it was mo...
What we learnt at brightonSEO
brightonSEO is the world’s largest gathering of search marketers. What started as a small meet up in a room above a pub is now a world-renowned event, selling over 6,000 ticke...
20230925
Threads Users Take a Dive
Meta's new platform, Threads, garnered over 2 million registrations within its initial two hours and amassed 100 million users by the fifth day. However, a month later, the numb...
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Elon Rebrands Twitter to X
On the 22nd of July, Elon Musk announced that he was going to “ditch the bird”, replacing the iconic Twitter logo with an X, in his latest attempt to overhaul the brand. ...
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Gordon Ramsay Future Food Stars Appoints K2L
K2L has been appointed as the creative agency behind the packaging designs for the contestants of Gordon Ramsay's Future Food Stars. The show, which airs on BBC One and BBC iPla...
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