Michael Italiano, the coach of Daniel Ricciardo, has appointed the Manchester-based digital performance marketing agency to manage his social media strategy and content planning.
MediaCity based digital performance marketing agency K2L has been appointed by Formula 1 performance coach Michael Italiano to manage his social media.
Italiano, who is the performance coach of McLaren’s F1 driver Daniel Ricciardo, also runs his own coaching platform, Mitrainr, which provides world class coaching and education around nutrition and physical performance.
K2L has been brought on to manage Michael’s social media strategy and content planning, helping to grow his following and client base on an international scale. K2L will be responsible for the day-to-day management of his Instagram, Facebook, and TikTok channels. The team were specifically chosen due to their experience in the sector, including previous clients such as GoNutrition and Shaun T.
Italiano said: “After a competitive pitch process K2L were chosen for their experience in the performance sports sector. Their knowledge was impressive and felt their attitude and drive was unrivalled.”
Scott Kennedy, Managing Director of K2L said: “We’ve delighted to be working with Michael, he’s a world class performance coach and we’re delighted that he’s chosen us to support his digital strategy and online growth.”
