CuddleCo —

Children’s sleep specialist, CuddleCo are an aspirational children’s furniture brand. The UK based company have multiple furniture ranges which include cots, mattresses, wardrobes, soft furnishings, nursery furniture sets and more.

CuddleCo wanted to roll out an updated marketing strategy to accompany their new website, with a focus on increasing brand awareness and conversion. The concept of ‘where dreams are made’ became the central pillar of this strategy.

We created a well-defined, clear, and cohesive strategy that has brought different areas of the brand together and has been successfully rolled out digitally and across other traditional and outdoor platforms. K2L continues working on the strong digital presence of CuddleCo which has elevated sales and site visitor numbers.