Topsy Curvy —

Topsy Curvy is the plus-size fashion brand with attitude. Based in Greater Manchester, Topsy Curvy specialise in clothing to suit all, in sizes up to 6XL and 34. The founders of Topsy are passionate about body confidence and equality, which reflects in the diverse product range.

K2L have been working closely with Topsy in the run up to the launch of a new Channel 5 series. In the programme, viewers see a glimpse behind the scenes in the Topsy Curvy World. K2L were awarded the brief to accelerate the marketing activity for the ecommerce site to coincide with the programme, and to continue to build the brand beyond this.

A comprehensive digital strategy was designed and implemented, with bold new creative, to echo a bold brand, pushed on multiple channels including Facebook and Google. Since launching, Topsy have seen increased ROI and are delighted to see new customer names ordering every day.