As video content continues to dominate the digital landscape, businesses must adopt fresh strategies to stay relevant in 2025.
Here are the top five practices to help your brand make an impact with video this year.
1. Prioritise Short Content
Short-form video is essential as attention spans shorten. Platforms like TikTok, Instagram Reels, and YouTube Shorts are popular for their quick and engaging format.
- Quick Tip: Aim for 10–60 second videos with a strong opening. Make each second count with eye-catching visuals and messaging.
2. Optimise for Mobile Viewing
With most viewers consuming video on their phones, it’s crucial to create mobile-friendly content that loads fast and fits screens well.
- Use Vertical Video: Shoot in vertical formats to maximise screen space and make your content easier to consume on mobile devices.
3. Focus on Storytelling Over Selling
People engage more with stories than overtly promotional content. Create narratives that connect emotionally and provide real value.
- Highlight Experiences: Instead of directly advertising, show how your product or service fits into and enhances viewers’ lives.
4. Include Captions and Silent-Viewing Options
Many viewers watch videos without sound. Adding captions keeps your message accessible and retains engagement.
- Use Text Overlays: Ensure that even silent viewers understand the content by integrating subtitles or visual cues throughout.
5. Embrace Interactive Elements and Live Video
Live video and interactive features boost engagement and foster real-time connection with your audience.
- Incorporate Engagement Options: Use features like polls, Q&A, and clickable links to create an interactive experience, especially in live streams.
Final Thoughts
Video content is only getting bigger, and following these 2025 best practices will help your brand create captivating, accessible, and memorable video experiences. Ready to make your mark?
Get in touch with K2L for expert guidance on creating video content that drives results!
